Product Marketing Manager, New Go-to-Market

Company: Quadient
Location: Stratford
Posted on: January 9, 2022

Job Description:

IDA Product Marketing Manager, New Go-To-Market

People-powered

Quadient helps people connect with what matters, thanks to solutions that enable our customers to create meaningful and personalized interactions. Want to commit your talent to an organization that truly values your contribution? Looking for a place where you can be a game changer, innovate, and unleash your true potential? We call it: The Power Of You .

Summary:

Reporting to the VP, IDA Global Product Marketing, this Product Marketing Manager, New GTM, position is a senior level product marketing position that will be a highly interactive and key player in Quadient IDA's future growth. As a member of our global product marketing team, the selected candidate will work closely with other Global and Regional Product Marketing Managers, Product Management and Marketing to execute on Quadient's IDA go-to-market (GTM) strategy for our solutions.

They'll work closely with our customer facing teams, sales enablement, and operations (presales, professional services teams, customer success teams) to effectively position our products and solutions, highlighting the differentiation of our offerings from our competition and heavily contribute to driving the success of the solutions in market.

The Product Marketing, New GTM role is responsible for acquiring a detailed understanding of new routes to market - addressing the Business Outsourcing segment and notably based on API services provided to a wide ecosystem of enterprises, such as ISVs - defining the GTM strategy around these new business models and driving its execution in market, in close collaboration with the regional organizations.

In This Role, You Will:

• Drive all activities, in collaboration with the team members, required to evaluate market opportunity, formulate market needs to product management, define solution positioning and messaging, and define appropriate Go-To-Market approach
• Create strategic plan / 3YP and define the buyer persona, the use case, the applicable business model, the pricing model, and sales playbook approach for this new market segment
• Create and deliver launch programs to introduce new IDA solution / new GTM / new business model to the regional IDA teams in collaboration with local and corporate marketing resources.
• In collaboration with the team member's, define the marketing activities required to foster the development of this new GTM approach
• Define and track all relevant KPI's and best practices across major geographies to ensure the success of the business, drive collaboration across major geographies
• Gather customer feedbacks and best practice sharing to continuously improve the performance of the solution/GTM approach
• Develop appropriate content, sales and partner development programs and tools pertaining to this new solution/GTM approach
• Build incentive programs designed to achieve IDA objectives.
• Collect and escalate customer and sales feedback to influence product roadmaps.
• Make recommendations for all pricing & offers and drive necessary approvals.
  What You Bring:
  
  
  • Master's degree in Business/Marketing
  • Minimum of 10 years Industry experience
  • Proven track record of developing innovative marketing programs and go-to-market approaches, delivering visible results in sales growth.
  • Experience selling/marketing SaaS software solutions
  • Understanding and/or experience in managing API-based software businesses
  • Highly organized with the ability to follow documented processes.
  • High degree of time management skills and understanding of prioritization.
  • Must be a motivated, team player who is results-oriented.
  • Ability to be an innovative self-starter and positive change agent within the organization.
  • Ability to influence, coach and develop sales teams indirectly.
  • Strong interpersonal ability to work closely with Corporate Marketing and local dedicated IDA teams to support individual programs.
  • Highly proficient Office applications, Saleforce.com.
  • Exceptional oral and written communication skills; excellent interpersonal skills.
  • Ability to multitask.
  • Strong analytical and problem-solving skills.
    What We Bring:
    
    We want Quadient to be a place where we are all able to bring our whole selves to work and where our differences are embraced and celebrated. We operate in diverse areas, cultures and communities; our customers are as unique as we are. We celebrate our shared commitment to great work - and to each other. As a diverse collective of thinkers and doers, we are continuously inspiring innovation.
    
    Our values define how we work as a team: E mpowerment , P assion, I nspiration and C ommunity. They make us EPIC. Together .
    
    About Quadient:
    
    At Quadient, we exist to help organizations simplify the connection between their customers and what matters most. From mortgage approvals, medical results, and insurance claims, to accounts receivables, invoices and inbound packages.
    
    Every day - we help companies manage over 788 million connections with their customers. Our award-winning solutions and best in class customer service are the reasons we have grown to become the driving force behind the world's most meaningful customer experiences.
    
    Disclaimer:
    
    Quadient US
    
    The above statements are intended to describe the general nature and levels of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
    
    Quadient is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
    
    Quadient Canada
    
    We thank all applicants in advance for their interest but regret that only candidates under consideration will be contacted. We are an equal opportunity employer.
    
    Quadient Canada is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
    
    As part of our commitment to accessibility for all persons with disabilities, Quadient Canada welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process.
    
    #pandoIQ

Keywords: Quadient, Stratford , Product Marketing Manager, New Go-to-Market, Executive , Stratford, Connecticut